Lucky

Luck

Good sales people are sometimes called lucky. Their colleagues who aren’t as successful will comment, “He’s just lucky. She is always in the right place or the boss favors him and gives him the best leads.” Guess what, they are right. Luck comes from hard work and perseverance. Luck is making that one extra phone call in the evening that the unlucky salesman doesn’t make. Success comes down to timing and sometimes the best salespeople get lucky. However, it is because they put themselves in the right place at the right time to meet the perfect prospect. You never know when people are ready to buy, or how something you say will create the buying signal they were looking for. However, luck is not a sustainable advantage.

So how do you make your own luck? How do you increase your chance of being in the right place at the right time?

Luck comes from outworking your competition. By being the best at following up on business opportunities and staying in touch with your prospective clients. Prospects become customers, customers become clients, and clients make referrals. If you don’t stay in touch with prospects they never become customers. How long or how many times will you stay in touch with a prospect to turn them into a customer? Luck is following up with that prospect for however long it takes for them to become your customer. In sales and in business, timing and referrals are everything and the salespeople who make that extra call or make that extra visit or follow-up with a prospect are truly the lucky ones!