Clarity

Are you clear when dealing with your staff and clients? When you have a clear transparent message it is obvious to everyone that you have their best interest at heart. Clarity in your daily dealings with your staff is a must because your staff is your first client. When you treat your staff as your first client then they understand how to treat your clients as you would. Clarity creates a vision and sets you apart from others.

Have you ever heard of an elevator speech? An elevator speech is what you would say to someone in 30 seconds or less about what you do. It can be considered a "commercial" for your business and the reason it is called an elevator speech because it should last as long as it takes people to ride from the top to the bottom of a building in an elevator. If you aren’t clear and concise you will never be able to get your “commercial” across to others.

Everyone would like to increase their sales and clarity of plan, clarity of what you expect from others and clarity of what you will do for others will help you increase your sales. When you or your staff are meeting with clients stick to the benefits of the products you offer. Make sure your points are clear and concise and you will see a greater percentage of customers agree to do business with you.