Dreams

Everyone has dreams. If you are a small business owner or a salesman it is your job to help them achieve their goals. Dreams are important so helping your clients plan to reach those goals is what will set you apart from others. How do you help others realize their dreams? For starters you need to have your own dreams and you need to have a plan for achieving them. Then you need to carefully analyze what people really want. Everyone wants a million dollars and two houses and all sorts of cars but truthfully there is so much more to dreams. What people really want is the ability to have all that paid for and not have to worry where they are going to get the money for it. This is what I do for others, “I sell the dreams of a worry free retirement a worry free college and a worry free life without you in it! For example I make sure your family can live the same way they do now if God forbid you weren't here to take care of them or I make sure your retirement will be as good as or better than your life today!”

When you are setting plans for others dreams make sure you listen to what they want, identify what makes them happy and what makes their spouse happy. Dreams are never about numbers they are about feelings and emotions. When you are meeting with prospects or clients dig deep find out their hot buttons, listen for key words and let them explore all their options. Remember you are going to create the plan so let the dreams go wild. At this point it is your job to be a dream maker. Be creative use all your skills to create the realistic dreams for your clients. Create a plan that satisfies their emotions, that evokes their feelings and makes them feel good. When people feel good they will follow the plan you created. Make sure you are a dream seller and not a product seller. Believe in the dream for yourself, believe in the dream for your clients and watch dream selling drive your success.